A blog to spread the word
Payfast approached Webworx to redevelop their blog, as they have redesign their main marketing website and needed the blog to integrate seamlessly into the main site, so the user would not know they were on another site.
Insights & Challenges
The same great brand
The main challenge was to simulate the same header and footer functionality of the main site on the blog. We also needed to ensure that the UI design was the same as the main marketing site and offered the same great user experience. We also needed to build a good ajax post grid to allow users to filter the wealth of great ecommerce posts on the blog.
Custom WordPress development
Webworx developed a custom WordPress theme for the Payfast blog, with a complex header menu and footer and custom app like mobile user experience. We also developed an ajax post grid with category filters. We also integrated several services into the blog .
Look & feel
The new Payfast blog matched the main marketing site perfectly and offers a great, interactive user experience. The site offers some great ecommerce insights and tips to users.