Simonsig Wine Estate
October 2018 – Current
Rich Wine Heritage
The Malan Family has a rich wine heritage with Simonsig Wine Estate being in the family for 3 generations. They approached Webworx to redesign and redevelop their website and online shop. The brand is synonymous with the South African wine industry with a strong presence both in-store and online.
Insights & Challenges
Grow Online Sales
While Simonsig has a strong presence in stores and in the export market, it has struggled to make a mark and sell its wines through its own website. The challenge was to build a website and online shop that was both elegant and user friendly. The promoting and runs of lockdown specials and flash sales has help to boost sales dramatically and convert visitors into online sales.
UI / UX Design
The UI design process help to unpack the brand values and develop a look and feel that matched the timeless elegance of the Simonsig brand. This is evident in the brand colours and the clean UI design elements on the website.
The UI design conveys a sense of heritage, but at the same time the modern, timelessness of the Simonsig brand. The online shop UX design is clean and functional and offers a greatly improved online shopping experience.
Web & Ecommerce Development
Ecommerce at its best
Webworx developed a custom WordPress theme and style sheet for the website. We then developed an online shop using Woocommerce, we integrated online payment gateways and implemented table rate shipping.
Look & feel
SALES INCREASED BY
Webworx through this ongoing engagement with Simonsig helped to increase online sales by more than double, and greatly improved the overall website UX and look and feel. The performance and speed also was greatly improved with a leaner codebase.