UI / UX Design
March 2019 – current
The Best Online Wedding and Baby Registry
Wrapistry is a premium online wedding and baby registry with a great selection of leading brands and products. Their aim is to offer the ultimate wedding and baby gifting experiences to couples and parents.
Insights & Challenges
Serve the customer
Online registries have a fair number of challenges because of the complexity of the offering. There is variable pricing, group grouping, cash funds to mention but a few. In light of this, the user flow and experience needed to be carefully mapped out and designed to ensure the user experience was clean and simple. Humanise Studio, the UX design partner for this project, undertook extensive user research, wire-framing and UI design to ensure every aspect of the user journey was well thought out.
Custom Web Development
Webworx development a custom WordPress child theme for Wrapistry, packed with featured and functionality. The UI was clean and sleek and simplified some pretty complex user flows and backend logic. We developed the Woocommerce registry plugin, which had quite a lot of logic behind the screens to cater for all the different user flows and scenarios.
We developed an easy on-boarding flow, which helps the users to quickly and easily create their wedding or baby registry. They are then guided through the process of adding products to their registry and sharing it with friends and family.
A long term digital partner
Webworx offers ongoing support and maintenance to Wrapistry and helps to develop and add new features to the experience on an ongoing basis. It is wonderful to see how this product has grown and developed overtime and to see the wonderful feedback from clients that enjoy the whole Wrapistry experience.
Look & feel
MOBILE SALES INCREASED BY
PERFORMANCE IMPROVED BY
Through the ongoing engagement with Wrapistry, Webworx has helped increased sales, especially mobile sales significantly. The overall UI and UX of the platform has been improved greatly, and mainly new great features have been added over the past few years to ensure that Wrapistry offers the ultimate registry experience!