Link Building Strategies
Link building is a labour intensive and time-consuming process, and hence the bulk of our SEO efforts focus on this essential ranking factor. Our link building strategies include:
- Link exchange with related / relevant websites, with good search engine trust ratings.
- Submission to high quality web directories
- Developing articles that contain useful information and direct readers to your website.
- Blogging and fresh content – developing link-worthy content and information that people will link to on their websites
- Social media marketing – Using Social networks like Facebook and Twitter to disseminate your services and content, and promote your business and its services.
Fresh Content Strategy
A complementary strategy to link building that works quite well is a ‘fresh content strategy’. This helps to ensure that search engine robots / spiders visit your site regularly and hence increase its reputation. Here things like blogs, news feeds and twitter feeds are used to get fresh content on a website.