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SEO services

Search Engine Optimization

The process of Search Engine Optimization or SEO is all about increasing the exposure of a website in the search engine results. This will result in increased customer interest in your business and services, leading to increased sales and customer loyalty. SEO essentially consists of four key activities, each of which play a part in a website ranking well. Also it should be remembered that SEO is an ongoing process and not a once-off event.

The four key SEO activities

Keyword Research and Targeting

The process of researching keywords, understanding the what keyword and phrases are best to target based on the search volumes and how competitive they are.

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Website Onsite SEO

Onsite SEO is the process of optimizing all key elements of a website page and code base for the selected keywords and phrases. This includes level heading and content and title tags and meta descriptions.

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Link Building

Link building is the process of building incoming links from other reputable, well related websites to drive traffic to your website. All links are not equal and hence getting the correct types of links is important.

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Analytics and Reporting

The process of tracking website hits, conversions and SEO ranking results and making improvements over time is very important and is an ongoing process.

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