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The process of Search Engine Optimization or SEO is all about increasing the exposure of a website in the search engine results. This will result in increased customer interest in your business and services, leading to increased sales and customer loyalty.

SEO essentially consists of four key activities, each of which play a part in a website ranking well. Also it should be remembered that SEO is an ongoing process and not a once-off event.

The four key SEO activities are as following:

SEO Keyword Research

The process of researching keywords, understanding the search volumes and how competitive they are.

Website Onsite SEO

The process of optimizing all key elements of a website page and code base for the selected keywords

Link Building

The process of building incoming links from other reputable websites to drive traffic to your website.

Analytics and reporting

The process of tracking website hits, conversions and SEO ranking results and making improvements over time.